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David Kraváček · Product designer, Prague

Available for freelance projects

David Kraváček — Senior product designfrom strategy to detail.

Clear digital products for start‑ups and brands, sometimes all the way to code.

Start a projectHow I work
Prague · Scroll — the glass changes with every sectionScroll

The idea

The best products aren’t the ones with the most features. They’re the ones people understand instantly.

(01) Why me

Why teams hire me

  1. 01

    A faster path to results

    Experience, a tuned process and AI get us there sooner.

  2. 02

    Senior, end to end

    Strategy, UX, UI and brand from one person. No handoffs.

  3. 03

    From design to code

    Selected projects go all the way to launch.

  4. 04

    Bespoke or data‑heavy

    Crafted custom work or complex B2B tools, made clear.

  5. 05

    Validated before you build

    Tested with real users before development.

  6. 06

    Direct & flexible

    You work 1:1 with me, for a sprint or the whole product.

(02) Process

How I work

  1. 01 / 05 · Discover

    Start fluid

    Your business, users and data. Claude helps; the conclusions are mine.

    You getResearch synthesis & opportunity map

    • Claude
    • Research
    • Analytics

  2. 02 / 05 · Define

    Find the focus

    One problem worth solving, with flows tested against edge cases.

    You getProblem statement, user flows, success metrics

    • Claude
    • User flows
    • IA

  3. 03 / 05 · Explore

    Split the light

    Distinct concepts, explored with Figma AI and Midjourney.

    You getDistinct concept directions to choose from

    • Figma AI
    • Midjourney
    • Art direction

  4. 04 / 05 · Prototype

    Make it real

    A working prototype, tested with real users.

    You getClickable prototype & user‑test findings

    • Figma Make
    • Claude Code
    • User testing

  5. 05 / 05 · Ship

    Cut & polish

    Every state by hand, a clean design system, sometimes code.

    You getFinal UI, design system or a shipped build

    • Figma
    • Design systems
    • Development

AI accelerates. I decide.Taste and responsibility stay human.

(03) Services

What I do

  • 01

    Product design

    Web and mobile, from flows to handoff.

    • UX
    • UI
    • Web
    • Mobile
  • 02

    Complex & data‑heavy

    Dense data made readable.

    • Dashboards
    • Data viz
    • B2B
  • 03

    Design → development

    From Figma to production.

    • Front‑end
    • Interactions
    • Launch
  • 04

    UX strategy & research

    Audits, interviews, information architecture.

    • Audits
    • Interviews
    • IA
  • 05

    Design systems

    Components that scale with the product.

    • Tokens
    • Components
  • 06

    Branding & art direction

    From app icon to campaign.

    • Identity
    • Campaigns
  • 07

    Motion & 3D

    Interfaces that feel alive.

    • Motion
    • 3D
  • 08

    AI‑native workflow

    Faster research, real prototypes.

    • Claude
    • Figma AI
    • Midjourney

(04) Engagements

Ways to work together

  1. 01

    UX audit

    1 week

    What hurts conversion, ranked, with fixes.

    Includes

    • Heuristic & data review
    • Prioritised findings
    • Quick‑win redesigns
    Ask about this
  2. 02Best place to start

    Design sprint

    1–2 weeks

    A tested prototype before you build.

    Includes

    • Research synthesis
    • Flows & concepts
    • Tested prototype
    Ask about this
  3. 03

    Product partner

    Monthly

    Senior design in your team.

    Includes

    • Weekly delivery
    • Design system
    • Your team’s rituals
    Ask about this
  4. 04

    Brand & launch

    4–8 weeks

    From logo to landing page.

    Includes

    • Logo & identity
    • Art direction
    • Launch assets
    Ask about this
  5. 05

    End‑to‑end build

    Selected projects

    Design and code in one pair of hands.

    Includes

    • Product & UI design
    • Front‑end development
    • Launch & iteration
    Ask about this

(05) Clients

Seen through glass

Many projects are under NDA. Happy to talk about what I can show.

Discuss selected work
  • 01Red BullEnergy & sport
  • 02Škoda AutoAutomotive
  • 03T-MobileTelecommunications
  • 04Česká spořitelnaBanking
  • 05MewsHospitality software
  • 06MondelēzFMCG
  • 07DanoneFMCG
  • 08Dr. MaxPharmacy retail
  • 09Slovenská sporiteľňaBanking
  • 10Unicorn ArmyMarketing strategy
  • 11Zlínský krajPublic sector
  • 12MallE‑commerce
  • 13CZC.CZElectronics retail
  • 14OptimicsDigital analytics
  • 15MediaboardMedia monitoring
  • 16StarostovéPolitics
  • 17Rádio ImpulsMedia
  • 18iMeteo.skWeather
  • 19SolidpixelsWeb platform
  • and more
  • Red Bull — Energy & sport
  • Škoda Auto — Automotive
  • T-Mobile — Telecommunications
  • Česká spořitelna — Banking
  • Mews — Hospitality software
  • Mondelēz — FMCG
  • Danone — FMCG
  • Dr. Max — Pharmacy retail
  • Slovenská sporiteľňa — Banking
  • Unicorn Army — Marketing strategy
  • Zlínský kraj — Public sector
  • Mall — E‑commerce
  • CZC.CZ — Electronics retail
  • Optimics — Digital analytics
  • Mediaboard — Media monitoring
  • Starostové — Politics
  • Rádio Impuls — Media
  • iMeteo.sk — Weather
  • Solidpixels — Web platform

(06) References

In a client’s words

We’ve been working with David for a long time – from analysis and site structure to the design of complex websites. He always delivers fast, and at a quality we can rely on.

Honza KřížCo-founder · Unicorn ArmyMarketing strategy

(07) About

Hi, I'm David

Portrait of David Kraváček

Prague‑based product designer, ten years in.

From start‑ups to Red Bull and T‑Mobile: UX, UI, branding, motion and 3D. On selected projects, through to code.

I enjoy both ends: bespoke, crafted work and complex, data‑heavy products.

Based in
Prague, Czech Republic (CET)
Languages
Czech, English
Works with
Start‑ups, scale‑ups, corporates & agencies
Toolkit
Figma, Claude, Claude Code, Midjourney

(08) FAQ

Good questions

01How quickly can we start?

It depends on what I’m working on. Tell me what you need and I’ll tell you straight away when I can start.

02Can you also build it?

On selected projects, yes — through development to launch. Otherwise I hand off dev‑ready specs, often with a coded prototype, and stay close to your developers until it ships.

03Do you take on complex, data‑heavy products?

Gladly. Dashboards, fintech and B2B tools are favourite problems of mine: dense data that people can read, trust and act on.

04What does “AI‑native” mean for my project?

AI speeds up the slow, repetitive parts: research synthesis, variations, prototypes. More time goes into strategy and craft, and the decisions stay with you and me.

05Is my data safe with AI tools? Will you sign an NDA?

I take confidentiality seriously and I’m happy to sign an NDA. We’ll agree upfront on how sensitive materials are handled and whether external AI tools may be used. If you prefer, I can keep your project data out of these tools entirely.

06How much does it cost?

Every product is different. After a short intro call I quote per project or as a monthly retainer, so you know the scope and the price up front.

(09) Campaign

Presidential campaign

In 2022–2023 I had the opportunity to be part of Petr Pavel’s presidential campaign team, working on digital communication and the website. It was the shared work of many people. I’m grateful I could add my small part.

Petr Pavel’s team · Digital designer · 2022–2023

(10) Contact

Let's talk

A product, a redesign or a tight deadline? Let’s talk.

Write an email

Available for freelance projects